SHE+ by Immunotec: A New Approach to Supporting Women Through Menopause

For decades, women going through menopause were basically told some version of the same thing:

It's part of getting older. Deal with it.

Thankfully, that conversation is changing.

Menopause is finally becoming one of the fastest-growing conversations in health and wellness. Women are talking more openly about what happens during perimenopause and menopause, from changes in energy and sleep to mood, body composition, bone health, mental clarity and overall well-being.

And the wellness industry is finally paying attention.

That's one reason I believe SHE+ is one of the most important product directions I've seen from Immunotec.

Menopause Is Much Bigger Than Hot Flashes

When most people hear "menopause," they immediately think about hot flashes.

But the transition can involve much more.

As hormone levels change during perimenopause and menopause, women can experience changes involving:

• Energy and fatigue
• Sleep
• Mood
• Mental clarity
• Bone and muscle health
• Metabolism and body composition
• Skin and hair
• Sexual wellness
• Overall quality of life

And every woman experiences this stage differently.

For some, the transition is relatively mild. For others, it can have a major impact on how they feel every single day.

That creates an enormous need for better education, better conversations and better wellness solutions designed specifically around women at this stage of life.

Why SHE+ Caught My Attention

I've been in the health and wellness industry for a long time.

I've seen thousands of products launch.

Most of them are simply another variation of something that already exists.

SHE+ feels different because of the problem Immunotec is choosing to address.

Instead of treating women's healthy aging as an afterthought, SHE+ puts it front and center.

That's important.

Women don't suddenly stop caring about feeling energetic, strong, sharp and confident when they reach their 40s, 50s and beyond.

If anything, that becomes more important.

SHE+ represents Immunotec expanding its science-driven wellness platform into a category that I believe has been underserved for far too long: women navigating the biological changes associated with aging, perimenopause and menopause.

This Fits Into a Much Bigger Shift at Immunotec

What makes SHE+ especially interesting to me is that it isn't happening in isolation.

Immunotec has spent decades building its reputation around science, cellular health and glutathione. The company's flagship product, Immunocal, was developed from research originating with scientists at McGill University, and Immunotec today cites more than 45 years of research behind its scientific platform.

Now we're watching the company broaden the conversation.

Not just immune health.

Not just athletic performance.

But healthy aging and longevity.

And women are a huge part of that conversation.

I believe we're entering an era where people aren't satisfied with simply living longer.

They want to feel better longer.

They want energy.

They want strength.

They want mental clarity.

They want to stay active.

They want to feel like themselves.

For millions of women, menopause is an important part of that longevity conversation.

Menopause Shouldn't Be a Taboo Subject

One of the things I like most about this category is simply that we're talking about it.

For generations, menopause wasn't discussed openly.

Women often dealt privately with significant changes to their bodies while being told that those changes were simply something they had to tolerate.

That mindset is disappearing.

Women are asking more questions.

They're researching their options.

They're talking with doctors.

They're paying attention to nutrition, exercise, sleep, stress, supplementation and hormone health.

And they're demanding products designed specifically for them.

That's a positive change.

SHE+ puts Immunotec directly into that conversation.

Why I Believe SHE+ Could Be a Breakthrough Product for Immunotec

There are products that generate sales.

And then there are products that open entirely new markets.

I believe SHE+ has the potential to do the latter.

Think about the size of the demographic.

Millions of women enter perimenopause and menopause every year, and the transition can last for years. At the same time, women are increasingly proactive about longevity, nutrition and wellness.

That's not a niche.

That's a massive global health and wellness category.

More importantly, it's personal.

When a product addresses something people are already actively searching for, talking about and trying to understand, you don't have to manufacture the conversation.

The conversation is already happening.

What I Like About Immunotec's Direction

I've talked before about why I chose Immunotec.

One of the biggest reasons was science.

There are plenty of companies capable of putting ingredients into a bottle and creating good marketing around them.

Building decades of research, intellectual property and scientific credibility is much harder.

Immunotec says its scientific foundation now includes 45+ years of research, more than 90 clinical studies and dozens of globally recognized patents.

That foundation matters to me.

And seeing the company apply that philosophy to women's healthy aging makes me extremely excited about where Immunotec is headed next.

SHE+ isn't replacing medical care, and menopause isn't something that should be reduced to taking a supplement.

Women experiencing significant menopause symptoms should absolutely discuss those symptoms and treatment options with a qualified healthcare professional.

Nutrition, resistance training, cardiovascular exercise, sleep, stress management and appropriate medical care can all be important parts of healthy aging.

Supplementation should be part of a bigger conversation, not a substitute for it.

The Bigger Opportunity: Helping Women Feel Better as They Age

The wellness industry has spent billions of dollars talking about anti-aging.

I actually think that's the wrong goal.

Aging isn't the enemy.

The goal should be aging better.

Staying stronger.

Maintaining energy.

Protecting your health.

Taking care of your body before problems appear.

And understanding what's happening inside your body instead of simply accepting that feeling worse is an unavoidable part of getting older.

That's the movement I see Immunotec moving toward.

And I think SHE+ could become an important part of it.

My Take on SHE+

I joined Immunotec because I believed the company had an unusual combination of science, history, products and timing.

Products like SHE+ reinforce that decision for me.

The next generation of wellness won't just be about taking another multivitamin.

It will be increasingly personalized around life stage, biology and longevity.

Women deserve products and conversations designed specifically around what their bodies experience during perimenopause, menopause and beyond.

That's why I'm paying very close attention to SHE+.

And I think a lot of women are going to be doing the same.

Learn more about SHE+ from Immunotec: www.Immunotec.com/JoshZwagil